Watches


A watch is more than a way to tell time. It’s a way to express your personal style and interests. Knowing the basics about watch types and features will help you select the right one, whether you’re looking for a sporty, classic or high-tech model.

Classic / dressy


Classic watches come in many styles. With their versatile look, they can be worn for almost any occasion and do not go out of style. Choose from round cases, leather straps, and gold, silver-toned or stainless steel bracelets, to name just a few options.


Dressy watches have a fancier look than classic watches and often come with jewel accents on the bezel or dial.

Sports


Sports watches come with straps that are designed for durability and made from materials such as polyurethane and water-resistant leather. Lightweight fabric straps are also available. Athletes like features such as stopwatch timers, lap counters and high water-resistance ratings.

High-Tech


High-tech watches use digital technologies in remarkable new ways. Some watches even come equipped with global positioning satellite (GPS) capability, digital cameras and more.

Movement, Display, & Crystals

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watch movements


There are 4 major types of watch movements: mechanical and automatic, quartz, solar and kinetic.

Mechanical and Automatic


Mechanical watches are wound by hand. Automatics are self-winding with the movement of the wrist. But if an automatic watch is not worn for a day or two, it will have to be wound by hand.

Quartz


These watches run on electricity from a battery. This is the most popular watch technology for more than 90 percent of the world’s watch production. Quartz crystal keeps very accurate time.  

Solar


Light generates electricity to power a quartz movement in these watches. 

kinetic


This technology uses your arm movements to power a quartz movement. Kinetic watches do not need batteries.

watch displays


Watches show time in 2 ways: with a digital display or with an analog display. Digital watches use a liquid crystal display (LCD) to show time in numbers. Analog watches feature a traditional dial and hands to mark the time. Some watches have both forms of display.

crystals


The crystal is the clear cover over a watch’s face. The crystal protects the watch face and helps seal it from dust and moisture. Crystals are made from a variety of materials, including acrylic crystal, sapphire crystal and mineral crystal.


Acrylic crystal, a hard plastic, is inexpensive, and shallow scratches can be buffed out. Mineral crystal is composed of several elements that are heat-treated to create unusual hardness that aids in resisting scratches. Sapphire crystal is the most expensive and durable. It’s about 3 times harder than mineral crystal and 20 times harder than acrylic crystal. A non-reflective coating prevents glare (usually on sports watches).

 

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